We sell a lot of cut flower bouquets and are asked almost daily - "How long can my flowers be out of water?"
Well, ideally, we'd really like them to go straight from the shop into a vase of water. There's no substitute for a big drink of H2O. Think of flowers like the fresh parsley you get at the grocery store - how sad will it look if you decided to just let it lie there on your kitchen counter without any water?
But sometimes you're driving 3 hours to New York state and you really want to bring Sprout flowers with you, or you'll be sitting at your niece's dance recital for 2 hours with flowers in your lap, well what then?
Water tubes are bulky, awkward, not every flower stem fits them, and they'll leak if you lie them down across your car or theater seat.
I recently ran across a product that's new to me (see picture above). It's a special water absorbing foam that you wrap around the stem ends, and then that is covered with a plastic bag to keep the moisture in. Sure it's like a glorified version of you mother's classic wet paper towels and baggie, but it's a neater presentation.
What do you think? Should I get this for the shop?! You can't use this for overnight, really, get those flowers to a vase! But it would be good for some occasions.
And here's the thing - would you pay extra for this? It's not cheap enough to absorb the cost, we'd have to charge extra for it. Not a lot, maybe $2.00 tops. You might be thinking for a couple bucks I should really roll it into the price of the flowers, except not everyone will want or need this product and I don't believe those who don't need it should subsidise the cost for those who do. I really don't want to raise the price of the flowers. I like to keep my cut flower prices fair.
Would you still go for it if you had to pay extra for it?