Wednesday, May 20, 2009

Blinded Me With Science!

A couple quick pictures from a recent corporate event we did. This is an annual event which we've been doing for 7 years now and every year there is a different speaker for the group on a science or exploration theme. One year they had someone who had climbed Everest, another was from NASA, another found sunken treasure from the Reconstruction of the South.

This year's speaker was a science writer for the New York Times. It's always a challenge to think of something decor-wise to tie into the speaker, and this year was especially difficult. A science writer. For the New York Times. Hmmm....

We eventually settled on this "black and white and - ahem - red all over" theme. You know, the classic newspaper joke! We tried to exploit the graphic look of some science formulas, elements from the Periodic Table, and the New York Times nameplate.

In doing some research on the font for the NYTimes, we discovered that of course, it is copyrighted, and also, interestingly does not have a full alphabet, just the letters they need. Who knew?! If you're a bit of a font-geek, head here for more about it.

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2 comments:

Angela Kusek-Schubert said...

How fun!
I love it!

Sprout said...

Thanks! This one was certainly a challenge...

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